21st Aug 2024 17:23
(Alliance News) - Nexxen International Ltd on Wednesday announced a new strategic data partnership with digital marketing company Trade Desk Inc.
The Israel-based global advertising platform said it will provide Trade Desk's advertisers with access to Nexxen's exclusive automatic content recognition data segments to offer clients advanced cross-channel and cross-device targeting capabilities.
ACR data segments which are categorised by genre, networks, programmes, and brand level exposure, offer comprehensive television viewing data that will help advertisers achieve incremental reach with audiences, controlled frequency, and competitive conquesting.
The data segments are directly available on Trade Desk's platform in the UK, US, Canada, and Australia.
Chief Product Officer Karim Rayes said: "We've long understood and appreciated the ways in which ACR data can empower advertisers to better understand their audiences' TV viewership patterns and inform their cross-platform investments.
"Ultimately, we want to ensure these advertisers have access to the richest, most relevant data available and the flexibility to activate that data across the premium, open internet - which is exactly what this partnership with The Trade Desk brings to market."
Nexxen shares closed 0.9% higher at 287.50 pence each in London on Wednesday.
By Elijah Dale, Alliance News reporter
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