30th Jun 2016 08:36
LONDON (Alliance News) - MySQUAR Ltd on Thursday said its products have been integrated with the advertising platforms of both Google Inc and Facebook Inc, and it will now be able to offer countable adverts in its mobile application products to advertisers.
The Myanmar-based social media and entertainment platform said it is leveraging the digital advertising platforms Google AdMob and Facebook Audience Network for sales of advertising in its products.
MySQUAR said the next release of its MyChat product is scheduled for mid-July, and it will incorporate Google AdMob, which offers complete customisation of adverts, noting that Google AdMob will pay MySQUAR for the advertising it places on MyChat.
Similarly, Destroyer Kind, MySQUAR's mobile game, will integrate Facebook Audience Network, and Facebook will pay MySQUAR for the advertising it places in the game.
"Google AdMob and Facebook Audience Network will significantly enhance the ability of MySQUAR to generate revenue from advertising. Via these platforms, MySQUAR can tap into advertisers around the world who have an interest in the Myanmar market," said Chief Executive Eric Schaer.
Shares in MySQUAR were up 3.2% at 6.18 pence on Thursday.
By Hannah Boland; [email protected]; @Hannaheboland
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