29th Nov 2016 10:27
LONDON (Alliance News) - MySale Group PLC said its current financial year has started well, ahead of its annual general meeting on Tuesday, and that it expects full-year earnings to be at the top end of analyst expectations.
The international online clothing retailer said revenue growth rates at the start of the new year are similar to the second half of the last financial year, with "substantially enhanced" gross profit.
MySale has continued to direct more marketing spend in its core market of Australia and New Zealand towards re-engagement with lapsed or inactive customers, which it said has been successful in reducing cost per activation.
"We will continue to invest in our data and analytics capability over the remainder of the financial year and so would expect to drive further improvements in marketing efficiency," Non-Executive Chairman Iain McDonald said in a statement.
MySale added that it expects full-year underlying earnings before interest, tax, depreciation and amortisation to be at the top end of the current market consensus of between AUD8.2 million and AUD8.5 million.
Shares in MySale were trading up 3.6% at 96.88 pence on Tuesday morning.
By Karolina Kaminska; [email protected] @KarolinaAllNews
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