12th Feb 2019 10:11
LONDON (Alliance News) - Shares in Mporium Group PLC rose on Tuesday after the marketing technology company reported making high levels of revenue in the past two weeks, due to its new partnership with claims management firm Allay Ltd.
Shares in the marketing technology group were up 15% at 5.62 pence on Tuesday.
In late January, Mporium signed an agreement with Allay to be its exclusive supplier of new customers and lead generation through Mporium's "pay-for-performance" business platform.
Lead generation is the process of identifying potential consumers of a particular product or service.
The group said that it has made a strong start on the Allay partnership, leading to significant benefits for Mporium.
For each of the past two weeks, Mporium reported revenue in excess of GBP1.0 million. The group compared this to its entire half-year to the end of June 2018, during which revenue totalled GBP1.2 million.
"We are delighted that the agreement has achieved such strong support from our shareholders. This is a transformational deal for Mporium, and the benefits of this partnership are already visible in the increased revenues that we are billing. The growth of consumer regulation is a global phenomenon and this agreement provides Mporium with a critical footprint in lead generation within the consumer regulation sector," said Chief Executive Officer Nelius De Groot.
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