13th Mar 2019 13:16
LONDON (Alliance News) - Mporium Group PLC on Wednesday said it has signed an agreement to provide its proprietary IMPACT technology to an undisclosed human capital consulting firm.
IMPACT enables companies to improve performance for digital advertising campaigns.
The e-commerce technology provider said the new customer provides strategic workforce consulting, employee marketing, and talent execution services to its global client-base.
Under the terms of the agreement, IMPACT will serve as an overlay to the company's full end-to-end workforce management solution, utilising real-world events to drive increased relevancy of its clients' brands throughout the recruitment process.
"IMPACT has not previously operated in this sector," said Chief Executive Nelius De Groot. "This agreement demonstrates the broad application of IMPACT and its capability of using real-world events to access highly valuable and difficult to reach audiences."
Mporium shares were trading 0.8% lower on Wednesday at 5.06 pence each.
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