21st Oct 2015 06:59
LONDON (Alliance News) - Merlin Entertainments PLC on Wednesday said it has set up a joint venture with China Media Capital to develop a LEGOLAND Park in Shanghai as well as various Midway attractions across China.
The theme park and attractions operator said the attractions under the Midway brand to be rolled out may include The Dungeons, DreamWorks Tours and others.
Merlin currently has five attractions in China, comprising Madame Tussauds in Shanghai, Hong Kong, Beijing and Wuhan, and Chang Feng Ocean World aquarium in Shanghai. It plans to open a further three attractions in the next 18 months, comprising a LEGOLAND Discovery Center in Shanghai, a further Madame Tussauds and a SEA LIFE aquarium in Chongqing.
"China is a key growth market for the group and we see this partnership as providing a significant opportunity to accelerate our plans. We're also very excited to be working with CMC on the development and roll out of new brands. By working together in partnership we will be able to combine our expertise in operating world-class attractions with CMC's insight and expertise in the Chinese market," Chief Executive Nick Varney said in a statement.
By Karolina Kaminska; [email protected] @KarolinaAllNews
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