19th Jan 2026 12:14
(Alliance News) - M&C Saatchi PLC said it anticipates decreased revenue for 2025, but is confident that it will see "profitable growth" in 2026 despite a tough macroeconomic climate.
The London-based advertising and communications agency said it expects like-for-like revenue to decline by approximately 7% on-year, or by around 2.5% excluding Australia. In its November trading update, it predicted a LFL net revenue decline of around 7%, or 1.5% excluding Australia.
M&C Saatchi expects reported new revenue of GBP210 million, which would be down from GBP395.4 million in 2024. LFL revenue had improved 0.4% to GBP392.5 million.
The company noted that it had achieved its GBP12 million annualised cost-savings commitment in the second half, and said its balance sheet remains strong with net cash of GBP13 million as of December 31.
M&C Saatchi also said the second half saw "improved pipeline conversion...translating into multi-specialism wins across various markets". These included work on Coca-Cola's Premier League sponsorship, increased work for JPMorgan Chase and Ferrari, and two "wins with the UK government".
Looking ahead, M&C Saatchi is "confident that the business will achieve profitable growth in 2026, underpinned by our long-term value drivers and core growth markets." It said this was despite persisting macroeconomic challenges.
"In a year defined by a challenging macro environment, I would like to thank all colleagues at M&C Saatchi for their continued hard work and commitment in delivering fantastic work for clients," commented Chief Executive Officer Zaid Al-Qassab. "I am confident that our world-famous creativity and excellent client retention combined with our portfolio strategy and higher-margin growth drivers will deliver value for clients, colleagues and shareholders."
Shares in M&C Saatchi were 2.7% higher at 128.32 pence on Monday in London.
By Emma Curzon, Alliance News reporter
Comments and questions to [email protected]
Copyright 2026 Alliance News Ltd. All Rights Reserved.
Related Shares:
M&C SaatchiCoca-Cola HBC