21st Mar 2016 09:56
LONDON (Alliance News) - Advertising company Matomy Media Group Ltd on Monday said its pretax profit more than doubled in 2015 thanks to growth in revenue and better margins.
Matomy said its pretax profit for the year to the end of December was USD9.9 million, up from USD4.6 million a year earlier, as revenue grew to USD208.8 million from USD178.5 million.
Mobile revenue surged in the year, up to USD78.2 million from USD39.1 million in 2014, while programmatic advertising sales and video advertising sales all increased significantly.
"2015 was a transitional year for Matomy as the company shifted its focus to mobile and video, which are widely considered to be the strongest growth engines in the digital industry," said Ofer Druker, Matomy's chief executive.
"We are starting 2016 with a broad set of complementary tools for mobile and video advertising and publishing. Consumers are increasingly connected through their mobile devices and video has become one of the most effective formats to deliver messages and build engagement. We strongly believe that we have the right capabilities to support our growth and market leadership," he added.
Shares in Matomy were up 3.3% to 105.35 pence.
By Sam Unsted; [email protected]; @SamUAtAlliance
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