24th Aug 2015 08:50
LONDON (Alliance News) - Majestic Wine PLC on Monday said its Naked Wines arm has launched a "Text for Wine" service, which will allow customers to order wine via a text message.
Naked's customers will now be able to order a case of wine by sending the company a text which will be sent to the order system.
"Access to Naked's digital marketing skills was a clear benefit for Majestic following the acquisition, and the launch of 'Text for Wine' is a fantastic demonstration of these skills in action. The fact that the idea came from an employee is testament to Naked's strong entrepreneurial culture, which we are working on bringing across to Majestic," said Chief Executive Rowan Gormley, the former Naked Wines chief who took over at the helm of the group after Majestic's acquisition of Naked in April.
Shares in Majestic were down 2.9% to 412.15006 pence on Monday morning.
By Sam Unsted; [email protected]; @SamUAtAlliance
Copyright 2015 Alliance News Limited. All Rights Reserved.
Related Shares:
MJW.L