7th Aug 2014 09:00
LONDON (Alliance News) - Macromac PLC said Thursday that its wholly-owned subsidiary, Macromac Technology Sdn Bhd, has entered into a content provider agreement with InternetQ PLC subsidiary, InternetQ Singapore Pte Ltd.
Under the terms of the agreement the Malaysian mobile services provider can sell various types of its proprietary mobile content, such as wallpapers and horoscopes, to mobile subscribers using InternetQ's Premium SMS Short Codes and also leverage Minimob, its performance-based advertising platform.
The deal gives Macromac access to InternetQ's operator connectivity in 57 countries, allowing it to determine which emerging markets to enter into, based on the content's suitability and appeal to the end users in a particular market.
Macromac shares were trading 2.33% lower at 21.00 pence per share Thursday morning. InternetQ shares were trading 0.98% higher at 257.75 pence per share.
By Alice Attwood; [email protected]; @AliceAtAlliance
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