12th May 2014 08:21
LONDON (Alliance News) - Ladbrokes PLC has successfully deployed SafeCharge International Group Limited's suite of payment technologies for secure online credit card storage.
SafeCharge said Monday that Ladbrokes selected the payment services tool, which includes one-click deposits, payment optimization and PCI compliance solution, in order to enhance users' online payment experience and user-data security.
The deal will relieve FTSE 250-listed Ladbrokes of the costs of the significant regulatory requirements for storing card data, said SafeCharge, and will also allow repeat customers to re-deposit from both online and mobile devices in one click.
"Our collaboration with SafeCharge helps us to improve customers' experience during the deposit journey with a significant relief to our regulation requirements cost and effort," said James Bunn, Digital Finance Director of Ladbrokes.
Shares in Ladbrokes were trading marginally higher Monday morning, up 0.07% at 147.8 pence per share. SafeCharge shares last traded flat at 165 pence per share.
By Alice Attwood; [email protected]; @AliceAtAlliance
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