1st Mar 2016 10:51
LONDON (Alliance News) - Jaywing PLC on Tuesday said it is collaborating with the Data Science Institute at Imperial College London by sponsoring a three-and-a-half-year research programme to measure cognitive response through neuroimaging technology.
Over the period, Imperial researchers will work alongside Jaywing's creative and data science teams on real-life client challenges, using Imperial's Global Data Observatory to learn why consumers make the decisions they do and which brain areas are responsible.
The findings will be integrated into the design process of data-driven marketing and are intended to lead to new methodologies in future data-driven marketing, new innovations in data product design and a scientific framework to predict emotional responses to marketing stimuli.
"This project is extraordinarily exciting and presents a rare opportunity to be at the vanguard of a step change in how we use data in marketing," Chief Executive Martin Boddy said in a statement.
"This programme has the potential to disrupt the marketing industry, changing the way marketing is done and the role played by marketing agencies," he added.
Jaywing added trading for its financial year ending March 31 is expected to be line with management expectations, with gross profit and adjusted earnings before interest, tax, depreciation and amortisation showing overall organic growth of around 5% compared to the prior year.
In the Media & Analysis division, adjusted Ebitda will grow by nearly 10% year-on-year, with the second-half performance 30% higher than the first half and 15% higher than the second half of the prior year.
Jaywing said this was driven by continued growth in search marketing and the level of demand it has experienced from clients needing analytical support from its data consultants to comply with changes to accounting standard IFRS9.
The financial performance of the Agency division is expected to be similar to last year.
"Management remain focused on progressing our strategic objectives of sharpening our focus, creating a low risk international growth platform and innovation in data science," Jaywing said.
Shares in Jaywing were untraded on Tuesday morning, last traded at 30.95 pence.
By Karolina Kaminska; [email protected] @KarolinaAllNews
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