20th Nov 2019 12:16
(Alliance News) - InnovaDerma PLC said Wednesday it has launched a new 'Choc' range for Skinny Tan tanning products, exclusive to around 680 Superdrug stores across the UK.
The personal care products firm said the "innovative new range" will add five additional products to the existing 58 tanning products and will feature "milk chock" and 'dark choc' versions of the self-tanning whip and instant tan melt.
The 'Chock' range is vegan friendly and cruelty free and comes in 100% biodegradable packaging, as all other Skinny Tan products, the company said.
The new range will be sold exclusively in Superdrug stores and via the company's direct-to-consumer platform from early December.
Kieran Callan, chief executive officer, said: "The new range is 'choc' full of natural cocoa extracts, perfect for the festive period and is another example of the continuous innovation that is fundamental to growing our business."
InnovaDerm shares were up 2.4% in London at 64.00 pence each on Wednesday.
By Loreta Juodagalvyte; [email protected]
Copyright 2019 Alliance News Limited. All Rights Reserved.
Related Shares:
IDP.L