5th Dec 2019 13:48
(Alliance News) - InnovaDerma PLC said on Thursday it continues to perform well and trading on the Black Friday weekend was "the strongest to date".
The personal care products firm said its performance was largely driven by the direct-to-consumer platform, with online store sessions increasing by 43% compared to the previous year.
Returning customer rate was up 20% year-on-year, and accounted for 54% of customers.
The DTC platform continues to be an "important engine" of growth, InnovaDerma said, and will be "key" in the launch of the company's new product category in the second half.
"We are delighted with the performance over the Black Friday weekend, particularly from our DTC platform, as we continue to benefit from the investments made in this important channel. It is also pleasing to see new customers visiting our website, demonstrating our ability to both attract and retain shoppers," said Chief Executive Kieran Callen.
Shares in InnovaDerma were up 3.7% at 61.20 pence in London on Thursday.
By Lucy Heming; [email protected]
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