9th Dec 2021 09:49
YouGov PLC - London-based market research and data analytics - Buys Link Marketing Services AG, a Zurich-based market and social research firm, for CHF26.4 million, about GBP21.7 million, in cash, drawn from existing reserves. Link recorded adjusted pretax profit of CHF2.0 million on CHF23.0 million in revenue in 2020. The existing Link management team will continue to run Link, which also will keep its name. Link was founded in 1981 and was a pioneer in Switzerland in using software and online surveys for market research, YouGov says. "Switzerland is home to a large number of multinational companies and Link's data is best-in-class in the market," says Stephan Shakespeare, YouGov chief executive officer & co-founder.
Current stock price: 1,537.00 pence, down 0.2% on Thursday
Year-to-date change: up 47%
By Tom Waite; [email protected]
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