9th May 2023 19:45
Tremor International Ltd - New York-based advertising technology company - Announces a global partnership with Scope3 which will see Scope3's carbon emission measurement methodology applied to CTV inventory. Says that through Unruly, the supply-side platform in Tremor's platform, buyers can access Green Media Product curated deals - powered by Scope3 data - across premium display, video and now, CTV, to achieve performance goals while mapping and measuring the carbon emissions of their media spend.
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By Jeremy Cutler, Alliance News reporter
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