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IN BRIEF: Sundae Bar announces marketing partnership with TAO

17th Jun 2025 14:26

Sundae Bar PLC - London-based AI agent platform, formerly known as Kondor AI - Announces a partnership with TAO Strategies Ltd on "a strategic marketing initiative leveraging the Bittensor network". Says it plans to reward AI agent developers based on the commercial performance metrics of agents hosted on the sundae_bar platform, creating a targeted alternative to convential user acquisition methods. The initiative will focus on attracting high-quality AI agents and developers to sundae_bar to add value for enterprise buyers. "This reward system is designed to ensure marketing investment directly correlates with expanding the supply side of the marketplace," sundae_bar says. Adds that "Bittensor represents a generational shift towards an open, borderless [AI] ecosystem".

Chief Executive Jill Kenney comments: "This partnership represents a strategic approach in how we will deploy our marketing resources to scale our marketplace. Our goal is to attract and retain the highest-calibre AI agent developers, and by partnering with TAO Strategies we plan to focus marketing spend on performance-based rewards that align perfectly with our mission to democratise AI agent deployment."

Current stock price: 10.88 pence

12-month change: Company started trading on AIM on June 3

By Emma Curzon, Alliance News reporter

Comments and questions to [email protected]

Copyright 2025 Alliance News Ltd. All Rights Reserved.


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