20th Aug 2025 14:31
Pri0r1ty Intelligence Group PLC - AI-focused data and marketing services company - Launches new brand partnerships and growth solutions agency Metr1c, after seven months "in beta". During its beta stage, Metr1c has "already" been working on "revenue-generative campaigns" with Sony, Celtic FC, Scottish Golf and other high-profile clients. Pri0r1ty notes that the business was created alongside sports data marketing agency Halfspace, which it acquired in July. "Leveraging Pri0r1ty's AI tools and Halfspace's deep analytics and marketing operations, Metr1c helps brands and rightsholders identify the right partners, predict outcomes, optimise performance and drive quantifiable growth," Pri0r1ty says.
Pri0r1ty Chief Executive James Sheehan comments: "We're entering a new era where brand partnerships can no longer rely on gut instinct or legacy relationships alone. Our new Metr1c agency uses data and AI to take the guesswork out of collaboration and also allows brands and rightsholders to create partnerships that are both creative and quantifiable. This, combined with an award-winning marketing team, gives us a strong proposition in the broader entertainment industries."
Current stock price: 3.73 pence, up 2.2% in London on Wednesday
12-month change: down 65%
By Emma Curzon, Alliance News reporter
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