12th Feb 2021 13:42
Bidstack Group PLC - London-headquartered in-video game advertising firm - Posts positive results from collaboration with Moat by Orale involving sharing verified general invalid traffic figures from a campaign featured in Football Manager 2021 video game. The collaboration was run in January and February by Dentsu's DGame on behalf of an undisclosed "leading global financial institution".
Preliminary analysis by Moat, comparing Bidstack's PC inventory to Moat's Global Q3 2020 Display benchmarks, indicated Bidstack's overall PC general invalid traffic is performing around 3.5 times better than the 2.9% industry benchmark, with over 99% of observed impressions being verified at general invalid traffic free.
"The directors believe today's announcement is another milestone in Bidstack's commitment to create the most trustworthy in-game platform for brands, advertisers and game developers. This follows Bidstack's acquisition of cybersecurity business Pubguard in 2019 as an independent subsidiary," says Bidstack.
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By Anna Farley; [email protected]
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