4th Aug 2025 13:22
Pinewood Technologies Group PLC - Birmingham-based provider of software to the automotive retailing sector - Completes on Friday its acquisition of software-as-a-service business Pinewood Dealer Management System from Motify Group, which Pinewood Technologies agreed via its wholly-owned South African subsidiary at the beginning of July for a total of GBP2.5 million. "The acquisition will enable Pinewood.AI to fully control its sales and customer service functions in its markets in Southern Africa and to drive continued growth in the region," says Pinewood Technologies.
PWSA since 2009 has expanded the Pinewood.AI system footprint across South Africa, Zimbabwe, Zambia, Botswana, Eswatini, Namibia and Mauritius, via around 300 dealer partnerships and more than 30 original equipment manufacturer partnerships.
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By Emily Parsons, Alliance News reporter
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