10th May 2021 11:53
Ocean Outdoor Ltd - London-based digital out-of-home advertising firm - Wins 10-year contract as part of the St James Quarter regeneration project in Edinburgh. The contract has a lifetime value of GBP25 million and will likely start when the GBP1 billion regeneration project begins in Scotland's capital this summer. Ocean will have exclusive rights to sell and market 35 digital screens within St James Quarter, it says.
Ocean Chief Executive Tim Bleakley comments: "This is an exciting win which draws on the expertise of Ocean's content-led strategy, backed by technology and audience research, to provide immersive brand experiences and events which create a dynamic environment for residents, visitors and tourists.
"St James Quarter will revolutionise Scotland's retail and leisure offering and Ocean looks forward to playing our part in partnership with Nuveen."
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By Will Paige; [email protected]
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