9th Apr 2021 11:04
Next Fifteen Communications Group PLC - London-based marketing company - Buys Shopper Media Group Ltd, a marketing agency, for an initial GBP15.7 million in cash and stock. Further payments to be made depending on performance. Next Fifteen shares rise 5.8%.
Next Fifteen says acquisition will be earnings accretive and contribute to strategy of using data to help customers determine marketing spend. SMG made revenue of GBP8.9 million and pretax profit of GBP3.5 million in year ended September 2020. Sam Knights will remain chief executive of SMG.
Current stock price: 770.00 pence
Year-to-date change: up 46%
By Ivan Edwards; [email protected]
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