13th Jan 2026 14:14
Mission Group PLC - Devon, England based owner of a group of digital marketing and communications agencies - 2025 revenue and profit come in below market expectations of revenue of GBP73.0 million and operating profit of GBP8.5 million after project delays push some completions into 2026, though underlying trading remains resilient. The group expects financial 2025 revenue of GBP68.0 million, compared to GBP87.7 million revenue and GBP75.9 million headline revenue in 2024. Further, it expects headline operating profit of GBP5.1 million, down 35% from GBP7.9 million in 2024 and reflecting delays to certain large projects, particularly within its integrated consumer marketing agencies. Mission CEO John Carey says: "We have not been immune from the impact of uncertainty on Client decision-making, which impacted our financial 2025 result. But I am encouraged by the resilience of our underlying performance and the outcomes of our strategy review as we look into 2026 and beyond." Net bank debt improves to GBP9.0 million at December 31, down from GBP9.5 million a year earlier, with total debt reduced to GBP10.3 million following strong cash conversion.
Following the appointment of a new chief executive in September, the board undertakes a strategic review and begins consolidating its B2C and B2B advertising agencies, alongside its sports marketing and events businesses. The group expects annualised cost savings of GBP1.5 million to GBP2.0 million from the reorganisation, supported by continued investment in artificial intelligence.
The company expects to release 2025 results on March 24.
Current stock price: 16.80 pence each, down 9.2% on Tuesday afternoon in London
12-month change: down 43%
By Tom Budszus, Alliance News slot editor
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