10th May 2021 11:58
Mirriad Advertising PLC - London-based advertising technology provider - Signs contract with "one of the world's leading food and beverage companies" following a successful trial, in which Mirriad's technology was used to insert brands into videos. New contract includes advertising campaigns for scripted entertainment, music, live events and sports in the US, with the ambition to expand globally. The client will introduce Mirriad to content and marketing partners, expanding the in-video advertising market. The agreement will have additional benefits including a detailed research agenda.
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By Ivan Edwards; [email protected]
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