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IN BRIEF: Mirriad Teams With Record Labels For Music Revenue Platform

9th Nov 2020 16:25

Mirriad Advertising PLC - advertising agency - Partners with record labels including Red Light Management, world's largest independent music management company, and UK-based label B-Unique Records to create Music Alliance. Music Alliance is a revenue generation platform to be used by artists. "For artists, Mirriad has created a revenue generation platform that reflects and respects the value of their work by helping them to sell brand integrations in both new videos and back-catalogue content, a potentially significant source of earnings for artists who increasingly create and own their content. For marketers, it offers a new route to engaging audiences in an era of fragmented media and increasing ad avoidance," Mirriad said.

Current stock price: 37.12 pence

Year-to-date change: up sharply from 15.25p

By Eric Cunha; [email protected]

Copyright 2020 Alliance News Limited. All Rights Reserved.


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