1st Oct 2021 14:25
Mirriad Advertising PLC - London-based in-content advertising technology - On Thursday launches a cost-per-thousand pricing model in partnership with Tencent Holdings Ltd. The model allows advertisers in China to evaluate the performance of their campaigns and brings Mirriad in line with other digital advertisers. CPM pricing will be available on the Tencent video streaming service's top 20 drama programmes, with adverts placed within the programmes depending on gender, location and other factors.
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By Ivan Edwards; [email protected]
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