23rd Sep 2024 18:36
Electric Guitar PLC - London-based digital marketing and advertising firm - Subsidiary 3radical Ltd wins new campaign with Mediacorp, Singapore's largest content creator and national media network. 3radical has already conducted a '20 Days of Games' test campaign with Mediacorp which the company said "captured valuable consumer data and saw significant increases in web traffic". The campaign will use behavioural data to create more personalised and engaging experiences for Mediacorp's website visitors.
Chief Executive Officer John Regan said: "We are delighted to announce the rollout of this project with Mediacorp following the success of our test campaign. This collaboration not only strengthens our strategic presence in Southeast Asia but also underscores our ability to deliver cutting-edge engagement solutions that drive significant business results."
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By Emily Parsons, Alliance News reporter
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