14th Oct 2020 19:10
Brave Bison Group PLC - social video company - Appointed by Vodafone Group PLC's youth-focused mobile network, VOXI, as their "influencer marketing partner" until the end of 2020.
"Brave Bison received the brief through its recently acquired entertainment media brand, The Hook. The Hook is one of the leading youth-focused social publishers in the world, home of trending news, entertainment and original video with 9 million multi-platform followers," the company added.
Brave Bison Sales Director Fran Hale said: "We are delighted to be working with such a relevant youth brand as VOXI. Our partnership highlights the natural synergy between The Hook and those brands targeting a millennial and Gen-Z audience. We're excited to develop a layered campaign that combines influencer marketing with editorial and media activity to encourage engaged audiences to join VOXI."
Current stock price: 1.025 pence
Year-to-date change: down 18%
By Paul McGowan; [email protected]
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