9th Dec 2024 18:30
Brave Bison Group PLC - London-based digital advertising and technology service provider - says it has agreed to acquire global sports and marketing company Engage Digital Partners Ltd for up to GBP10.6 million consideration. Deal comprises an initial GBP2.1 million enterprise value and GBP2.0 million equity consideration, as well as GBP6.5 million contingent consideration over three years subject to performance conditions. Executive Chair Oliver Green says: "Engage boast an enviable client roster...and deep expertise in sports media and digital content strategy. This combination comes at a time when rights holders and sports federations are looking to maximise their IP, boost fan engagement and really drive commercial performance using a more data driven approach."
Brave Bison says second-half trading is in line with expectations, and it expects to meet current market forecasts for the full-year of approximately GBP3.6 million of adjusted earnings before interest and tax.
Current stock price: closed down 3.5% at 2.10p on Monday in London.
12-month change: up 12%
By Christopher Ward, Alliance News reporter
Comments and questions to [email protected]
Copyright 2024 Alliance News Ltd. All Rights Reserved.