1st Oct 2021 14:31
Brand Architekts Group PLC - London-based beauty brands business - Launches its own marketplace, www.theunexpektedstore.com, supported by THG Ingenuity, under a five-year agreement. Brand Architekts says it will be investing in a robust marketing program to drive traffic to the site, initially around its better-known brands, to secure customer acquisition, before starting to invest in The Unexpekted Store brand.
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By Evelina Grecenko; [email protected]
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