7th Sep 2021 10:02
888 Holdings PLC - Gibraltar-based gambling firm - Announces launch of its new wagering product SI Sportsbook in Colorado. SI Sportsbook will use the branding of Sports Illustrated and has been purpose built for the US market, 888 says. The new product will offer punters an "enhanced in-play betting market", with the launch timed to coincide with the start of the NFL season.
"We are proud to launch the SI Sportsbook in Colorado. We strongly believe we have developed a unique and differentiated sports wagering experience that combines the power of our proprietary technology platform with one of the most impactful sports media brands for nearly 70 years," comments Yaniv Sherman, senior vice president & head of US at 888.
"By partnering with Sports Illustrated, we have created a strong platform that enables us to build our US position through Sports Illustrated's extensive brand footprint. This provides an opportunity to cost-effectively acquire customers and build a profitable business over time."
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By Will Paige; [email protected]
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