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Imperial Brands Gains US Market Share Amid Industry Volume Decline

30th May 2019 07:01

LONDON (Alliance News) - Imperial Brands PLC on Wednesday said its US business gained market share in recent months amid a decline in overall industry volumes there.

The tobacco firm's US business, ITG Brands, experienced a "14 basis point gain in share over the past 26-week period".

Imperial Brands also published industry volume data which showed a 6.4% decline in US industry volumes for the four weeks to May 18 and a 4.9% decline for the year to May 18.

The figures are from MSAi, which compiles weekly data from more than 300,000 stores and accounts for 95% of US tobacco volumes.

Imperial Brands said it is forecasting annual US industry volume declines to remain around 4.5% to 5.0%.


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