8th Apr 2016 09:18
LONDON (Alliance News) - Digital audio content services firm Immedia Group PLC said Friday it has signed a new five-year service contract with an undisclosed global brand to provide a supply of branded in-store music and marketing channels.
Under the deal Immedia will provide services to the brand's operations in the UK and Europe, and provide in-store equipment to facilitate delivery of the service, in return for an annual subscription fee per site.
Additionally, Immedia will produce language specific marketing content at contract prices, and will supply its Dreamstream decoder products to stores subscribing to the service.
The company said it expects a "significant" take up of the service, which will build up into the next financial year as the service is rolled out in both the brands existing and new stores. Further financial details were not disclosed.
Shares in Immedia soared following the news, up 87% at 28.00 pence Friday morning, touching 30.00p at one point, a new 52-week high.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
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