12th Feb 2015 09:18
LONDON (Alliance News) - Immedia Group PLC on Thursday said it has signed a deal with BMW Group UK to create and supply the 'sound of BMW' and the 'sound of Mini' music channels for the German car company.
Under the deal, Immedia will create and supply the music channels for the brands across BMW-franchised retail centres across the UK.
Immedia did not provide any financial details on the deal.
"We are delighted to be working with BMW and MINI, two iconic automotive brands. Music and first class sound reproduction can be a huge enhancement to the overall driving experience and we aim to remind customers of this in the retail environment," said Immedia Chief Executive Officer Bruno Brookes.
Shares in Immedia were up 6.1% to 16.98 pence on Thursday morning.
By Sam Unsted; [email protected]; @SamUAtAlliance
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