24th Sep 2014 07:00
LONDON (Alliance News) - Mobile technology company IMImobile PLC Wednesday said the British Broadcasting Corp has awarded the company a mobile and social messaging contract under its framework agreement.
Under the deal, IMImobile will provide its DaVinci Social platform to the BBC to allow the broadcaster to streamline its audience engagement process via mobile and social channels.
The partnership between the two companies started in July, IMImobile said.
"We are delighted to be selected by the BBC to deploy our DaVinci Social platform across the organisation. IMImobile has a deep heritage of delivering highly scalable solutions and services into the broadcasting sector. DaVinci Social fulfils the BBC's requirements for being a universal tool for the monitoring and management of audience interaction across multiple channels," said IMImobile Chief Executive Jay Patel.
By Sam Unsted; [email protected]; @SamUAtAlliance
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