22nd Oct 2019 16:25
(Alliance News) - Communications services provider IMImobile PLC on Tuesday said it has entered into a partnership with US network software company Mavenir to push market adoption of RCS business messaging platforms.
IMImobile said alongside Mavenier, it will customers and RCS enablement technology providers to increase usage of the platform.
IMImobile said: "RCS is the evolution of mobile messaging; an upgrade to SMS on a global scale that enables businesses to deliver incredibly engaging interactions. RCS removes the need for consumers to download multiple apps; instead users can directly communicate with businesses from within the messaging app itself, allowing them to engage with virtual assistants to book flights, buy clothes, confirm restaurant reservations and more."
Shares in the company were 1.6% lower at 307.00 pence each in London on Tuesday afternoon.
By Eric Cunha; [email protected]
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