14th Apr 2016 08:39
LONDON (Alliance News) - Software and services company IMImobile PLC said Thursday it has added support for Facebook Inc's Facebook Messenger service in its IMIconnect cloud communications platform, and IMIchat contact centre software.
"We have seen a significant shift in consumer behaviour over recent years, with people increasingly using their mobiles to interact with businesses and messaging emerging as the dominant channel on mobile devices. This has led to a shift in the requirements of marketing and customer support within organisations, and this will only accelerate with the introduction of 'bots' for Facebook's Messenger Platform, as announced at F8 this week," said Chief Executive Jay Patel in a statement.
F8 is a Facebook conference for developers, held in San Francisco.
"We currently process billions of customer interactions for our clients across different digital touchpoints and expect that machine-led interactions will revolutionise customer support and engagement over the next few years," Patel added.
Shares in IMImobile were up 1.5% at 151.70 pence Thursday morning.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
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