29th Apr 2015 07:24
LONDON (Alliance News) - Imagination Technologies PLC Wednesday said it has launched an in-car digital radio adapter as part of a collaboration with German car company Volkswagen AG.
The Drive Digital product will be designed to fit into most vehicles in the Volkswagen product portfolio.
Volkswagen owns brands including its own-badged cars, Skoda, Seat and Audi.
"We are proud to be powering the new Drive Digital and bringing our considerable digital radio experience to Volkswagen Group customers. This is an important step forward for the uptake of in-car digital radio adapters and will be a significant catalyst in driving a digital radio switchover," said Nick Hucker, senior marketing director at Imagination.
Shares in Imagination were up 0.4% to 201.5 pence Wednesday morning.
By Sam Unsted; [email protected]; @SamUAtAlliance
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