12th Feb 2020 11:02
(Alliance News) - Iconic Labs PLC on Wednesday said it has inked a content and marketing agreement with an undisclosed "UK-based wealth management business".
Shares in Iconic were up 11% at 0.078 pence in London in late morning trading.
The agreement will see media and technology firm Iconic, via Gay Star News, "create and distribute bespoke content to support the client's campaign".
Iconic bought the intellectual property of Gay Star News in September, a news website which focuses on the LGBTI community, relaunching its website last month.
The campaign is intended to increase the client's reach on social media, as well as its "impact in this key market". The value of the deal was not disclosed "for commercial reasons".
According to Iconic, Gay Star News has seen improved engagement with its content on social media platforms, including a 60% rise in video views and 22% increase in the growth rate of its social media followers over the past 28 days,
Iconic Chief Executive John Quinlan said: "We are very pleased that the relaunch of [Gay Star News] is being followed by the pipeline of potential contracts now coming to fruition. This underlines the reach and impact that GSN has with its target audience. We aim to build on this momentum as we continue to grow the reach and impact of GSN."
By Anna Farley; [email protected]
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