7th Jan 2020 08:58
(Alliance News) - OptiBiotix Health PLC on Tuesday said it is launching a product range under its SlimBiome brand with health food retailer Holland & Barrett.
Holland & Barratt has over 1,300 stores in 16 countries. Supplements and active ingredients maker OptiBiotix said Holland & Barrett will initially sell the SlimBiome product range in the UK, as well as the Republic of Ireland, Belgium, Sweden, and the Netherlands.
This is the first launch for the SlimBiome weight management product with a major retailer.
Fred Narbel, managing director of OptiBiotix's prebiotics division, said: "Partnering with a company which has the retail experience, marketing reach, and the size of [Holland & Barrett] increases exposure and awareness of SlimBiome, both nationally, and internationally. This helps build brand awareness and as sales volumes increase, will lower the cost of goods. This is another step in building sales of SlimBiome across the world as we leverage newsflow of launches and awards and look to replicate similar deals in North America, India, Australia, and other major territories in 2020."
Shares in York-headquartered OptiBiotix were up 1.6% at 58.90 pence in London on Tuesday morning.
By Anna Farley; [email protected]
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