23rd May 2016 06:35
LONDON (Alliance News) - GVC Holdings PLC Monday said it will licence its online sportsbook and gaming platform to Betfred, signing a ten-year agreement with the UK-based bookmaker.
The London-listed e-gaming operator said the deal will lead to the "full migration" of Betfred's online businesses to the GVC platform on an exclusive basis after GVC was chosen to help drive the bookmaker's online growth.
"The proprietary GVC platform offers a one-stop-shop online offering, focused on a superior sports betting player journey. The platform offers a single account, allowing players to access a variety of content choices around sports and gaming, across multiple channels. The GVC backend data driven tools will allow Betfred to segment its players and personalize its offering accordingly," said GVC.
John Haddock, chief executive of Betfred, said the company was "impressed" by GVC's platform.
No financial details of the deal were released by GVC.
By Joshua Warner; [email protected]; @JoshAlliance
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