29th Oct 2019 11:34
(Alliance News) - GVC Holdings PLC said Tuesday its joint venture with MGM Resorts International, Roar Digital, will team up with Verizon Communications Inc's Yahoo Sports to launch a betting app.
The companies said the new partnership will provide "collaborative content experiences and live events".
"As part of the multi-year partnership, the integration will launch in the Yahoo Sports app in November in the US, with transactions to take place on the BetMGM platform. Yahoo Sports will be an official Digital Media Sports Partner of MGM Resorts," the companies said in a statement.
Roar Digital Chief Executive Adam Greenblatt said: "This is an exciting partnership for the BetMGM brand and Roar Digital, helping us reach the widest possible audience of engaged sports fans in the US. The Yahoo Sports app and digital sports content is enjoyed by 60 million US users every month while Yahoo Fantasy Football clocks up 9 billion minutes of user time every year. Together we offer fans a winning combination."
MGM Resorts Chair & CEO Jim Murren added: "This partnership marks an important moment for BetMGM in the growing US sports betting sector. Integrating Yahoo's leading fantasy sports operations and content with BetMGM's world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans."
Shares in GVC were 0.3% higher in London on Tuesday at 872.80 pence each. Verizon closed 0.3% lower in New York on Monday at USD60.18, in pre-market trade the shares rebounded, gaining 0.2%.
By Paul McGowan; [email protected]
Copyright 2019 Alliance News Limited. All Rights Reserved.
Related Shares:
GVC.L