4th Jan 2021 14:48
(Alliance News) - German discount supermarket chain Aldi on Monday reported record Christmas sales, helped by a "spike in demand" for its premium products offering.
Sales in the four weeks to December 24 surged 11% year-on-year, Aldi said.
"The supermarket also saw strong growth in its online Wine and Specialbuy offering, with sales in December up 75% on the previous year. Thousands of customers also ordered their groceries online through its click-and-collect service and on-demand delivery partnership with Deliveroo," the company said.
Traditional UK Christmas staples such as turkeys and mince pies also contributed to the sales surge, as did strong demand for beers, wines and spirits. Shoppers looking to "treat themselves after a difficult year" helped sales of Aldi's premium products, the company added.
"We had a record Christmas with unprecedented demand for our award-winning products as customers pushed the boat out more than ever before," Aldi's UK Chief Executive Officer Giles Hurley said.
"We are expecting significant sales growth this year as we open new stores and bring Aldi to more locations across the UK. With the vast majority of our grocery products now coming from British suppliers, our growth will lead to additional jobs and investment in our UK supply chain."
The company in December announced it would spend an extra GBP3.5 billion a year with British suppliers by 2025 as part of its expansion.
On Tuesday, London-listed grocer Wm Morrison Supermarkets PLC reports on its festive fortunes, followed by J Sainsbury PLC on January 13 and Tesco a day later.
Also on Tuesday this week, research firm Kantar will report its latest grocery market share figures for the 12 weeks ended December 27, which includes the lucrative Christmas trading period.
By Eric Cunha; [email protected]
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