22nd Jun 2015 17:15
LONDON (Alliance News) - GameAccount Network PLC Monday said its Casual Mobile Gaming platform is performing ahead of "general expectations" since its launch in the first quarter and will compliment its existing Simulated Gaming product.
The developer of business-to-business internet gaming software said the launch signals its entrance into the mobile gaming market. The launch included a new product line of casual mobile games principally delivered to land-based casinos in the US.
"Casual Mobile Gaming are games designed for smart phones and tablets for a mass-market audience and which have any type of gameplay and sit within any genre. Casual games typically offer simple gameplay with no particular skills required in order to play and enjoy," said the company.
GameAccount researched and developed the platform for 18 months, and has, since the commencement of soft-launch marketing, achieved average revenue per daily active user of USD0.24, which "currently exceeds general expectations within the casual mobile gaming industry", it said.
"Executives of land-based US casinos are generally aware that casino patrons also play casual mobile games while on and off-property. Our innovative Casual Mobile Gaming platform will now enable our clients of Simulated Gaming to tap into an existing USD3 billion market in the US and extend their relationship with their patrons with highly engaging Casual Mobile Gaming experiences," said Chief Executive Dermot Smurfit.
The first casual mobile game delivered to a US casino by the company, Foxwoods Solitaire, is available in over 150 countries, and contains links promoting the Simulated Gaming app also available in app stores.
"Additional casual mobile games will be delivered online in 2015 for existing land-based casino clients of Simulated Gaming in the United States," said GameAccount.
"We now offer land-based US casinos a unique service: Simulated Gaming complemented by Casual Mobile Gaming ... with a proven upgrade path to real money Regulated Gaming in the event suitable legislation passes in their State," said Smurfit.
GameAccount shares closed up 4.2% to 77.65 pence per share on Monday.
By Joshua Warner; [email protected]; @JoshAlliance
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