11th May 2015 08:55
LONDON (Alliance News) - Futura Medical PLC said Monday is will shortly distribute its Blue Diamond brand of its CSD500 condom to more than 600 drug stores throughout the Netherlands.
It launched the brand online in the Netherlands last October via its distribution partner, and said that making the product available in-store is an encouraging step as around 75% of condom sales in the Netherlands are made through drug stores.
"Following the online launch of the Blue Diamond brand in the Netherlands last year, it is encouraging that the product will now also be available in more than 600 drug stores in the country. We look forward to monitoring the sales progress of Blue Diamond during the months ahead," said Chief Executive Officer James Barder in a statement.
Shares in Futura are trading up 1.5% at 38.08 pence Monday morning.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
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