20th Mar 2015 09:07
LONDON (Alliance News) - Travel money and foreign exchange company FAIRFX Group PLC on Friday said it has signed a deal with Sky Media to provide cross-platform sponsorship of Sky Sports F1 coverage in 2015.
The deal will start from the first practice session of the Malaysian Grand Prix on March 27 and run to the conclusion of the Abu Dhabi Grand Prix in November.
"As channel sponsor we will be able to reach a much wider audience for our products more quickly. We are delighted to be following in the footsteps of major brands such as Shell V-Power, Rolex and Santander and we are confident this will deliver significant benefits in terms of brand recognition and new business," said FAIRFX Chief Executive Ian Strafford-Taylor.
Shares in FAIRFX were untraded Friday, having last traded at 43.00 pence.
By Sam Unsted; [email protected]; @SamUAtAlliance
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