21st Jul 2015 08:08
LONDON (Alliance News) - Information services and credit reports company Experian PLC on Tuesday said it has struck a deal to sell its retail intelligence business FootFall for GBP38.5 million.
The FTSE 100-listed company is selling the business, part of its Marketing Services division, to Tyco, the Switzerland-based security systems company.
FootFall monitors and analyses in-store customer behaviours to help retailers and shopping centres to understand their customers better.
"Earlier this year we set out our group strategy aimed at delivering attractive rates of earnings growth and superior returns. One of our key strategic priorities is to focus on our larger businesses and geographies, where we can most successfully combine our core strengths in data, analytics, software and expertise. Executing on this strategy, we concluded that FootFall lies outside our core strategy, and we are pleased to have agreed the sale of FootFall to Tyco, who are well placed to drive FootFall's future growth," said Brian Cassin, Experian's chief executive.
Experian shares were down 0.2% to 1,222.00 pence on Tuesday.
By Sam Unsted; [email protected]; @SamUAtAlliance
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