6th Oct 2016 07:53
LONDON (Alliance News) - Marketing analytics firm Ebiquity PLC on Thursday said it has launched a new Strategic Media Consultancy unit.
The deal, which will be spread across Ebiquity's 14 global offices, will advise advertisers on data, advertising technology, agency management, strategy and training.
"Advertisers are under ever-increasing pressure to improve the efficiency and effectiveness of their marketing spend. Our consultants across the world will help them to improve all aspects of their media strategy and operations from data management and analysis to the selection of technology providers and agency partners," said Laetitia Zinetti, who will head the division at Ebiquity. She previously ran Ebiquity's French office.
Shares in Ebiquity were up 0.9% at 103.00 pence on Thursday.
By Sam Unsted; [email protected]; @SamUAtAlliance
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