26th Sep 2014 13:35
LONDON (Alliance News) - DQ Entertainment PLC Friday said it had inked a deal with Viacom18 Media Pvt Ltd's consumer product division for rights to launch 'Jungle Book' merchandise in India.
Viacom18 will produce a range of products including apparel, accessories, toys and books that it will promote through its distribution network.
"Our partnership with Viacom18's Consumer Products division adds to the list of best-in-class partners that The Jungle Book has attracted globally," said Chief Executive Tapaas Chakravarti in a statement.
No financial details of the agreement were disclosed.
Shares in DQ are trading up 14.1% at 9.70 pence Friday afternoon.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
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