2nd Oct 2015 07:04
LONDON (Alliance News) - DJI Holdings PLC on Friday said that its joint venture Qingdao Baifa Network Science Technology Service Co Ltd has been authorised to commence a trial of sales of sports lottery products via mobile phones in Qingdao City in Shandong Province.
The Chinese sports and welfare lottery products provider said that the trial of the mobile app is expected to generate revenue in October, and hopes to extend mobile sales throughout the remainder of the province if the trial is successful.
The mobile app provides access to a number of sports lottery games, digital scratch cards and sports betting games.
DJI added that it will use its relationships with Arsenal and Manchester City football clubs to promote and support the mobile app.
"I am delighted that, despite the continuing suspension of online sales of lottery products in China, we now have an opportunity to recommence sales in a new area and utilise both our unique soccer club resources and sales channel partners to maximise this opportunity," Chief Executive Darren Mercer said.
The Chinese government has temporarily suspended the sale of lottery products online since March 1, which has hurt DJI's revenue and profit. It is not known when the suspension will be lifted.
"The popularity of lottery products based around soccer was growing in excess of 200% year-on-year prior to the suspension of online sales. We believe that a full roll-out of the mobile app throughout Shandong, together with our unique positioning and promotional offers based on soccer, will quickly generate significant lottery revenues," Mercer added.
By Karolina Kaminska; [email protected] @KarolinaAllNews
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